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Privacy Policy

Last Updated: January 2026

Black Dress HQ ("we", "us", "our", or "Company") operates the blackdresshq.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features, applications, and services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.

1. Information We Collect

We collect information in the following ways:

Personal Information: Name, email address, and any other information you voluntarily provide when contacting us or subscribing to our services.
Technical Information: IP address, browser type, device information, operating system, and referring URLs.
Cookies: Data collected through cookies, pixels, and similar tracking technologies (see Cookie Policy section).
Usage Data: Pages visited, time spent on site, links clicked, search queries, and other interaction metrics.
Affiliate Tracking: Referral data and conversion information related to casino links and affiliate partnerships.

2. How We Use Information

We use collected information for the following purposes:

To provide, maintain, and improve our website and services.
To analyse website performance, user behaviour, and traffic patterns (analytics).
To track affiliate referrals and commission earnings.
To respond to your inquiries and communications.
To personalise content and recommendations.
To comply with legal obligations and prevent fraud.
To send marketing communications (where you have opted in).

3. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance user experience and collect analytics.

Types of Cookies:

Essential Cookies: Required for website functionality.
Analytics Cookies: Track user behaviour and site performance.
Affiliate Cookies: Monitor referral traffic and conversions to partner casinos.
Marketing Cookies: Support retargeting and promotional campaigns.

Cookie Opt-Out: You can disable cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when they are being sent. Please note that disabling cookies may affect website functionality. You may also opt out of third-party analytics services through their respective opt-out mechanisms.

4. Third-Party Links

Our website contains links to external casino and affiliate websites. We are not responsible for the privacy practices, content, or policies of third-party sites. When you click on casino links or affiliate partners, you are subject to their own privacy policies and terms. We recommend reviewing the privacy policy of any third-party website before providing personal information.

Note: We do not control, endorse, or assume liability for third-party websites or their data handling practices.

5. Your Rights

Under UK Data Protection Law (including the UK GDPR and Data Protection Act 2018), you have the following rights:

Right of Access: Request a copy of your personal data.
Right to Rectification: Correct inaccurate or incomplete data.
Right to Erasure: Request deletion of your data (subject to legal exceptions).
Right to Restrict Processing: Limit how we use your information.
Right to Data Portability: Receive your data in a portable format.
Right to Object: Object to processing for marketing or profiling purposes.
Rights Related to Automated Decision-Making: Request human review of automated decisions.

To exercise these rights, contact us using the details provided in the Contact Us section.

If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Retention periods vary based on the type of data:

Personal Information: Retained until you request deletion or as required for legal compliance.
Analytics Data: Typically retained for 12-24 months.
Affiliate Data: Retained for commission tracking and reconciliation purposes (typically 12-36 months).
Cookies: Expiry dates vary; see individual cookie notices on our site.

When data is no longer needed, we securely delete or anonymise it.

7. Contact Us

If you have questions, concerns, or wish to exercise your rights under this Privacy Policy, please contact us:

Black Dress HQ
Email: [email protected]
Website: blackdresshq.com

We will respond to your request within 30 days in accordance with applicable data protection laws.

This Privacy Policy may be updated periodically. We will notify you of significant changes by posting the revised policy on our website and updating the "Last Updated" date above.